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New service Yext helps brands reach Chinese tourists traveling abroad
02/27/2019
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9:30:52 AM
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In 2017, Yext added WeChat integration so brands can push out information about their businesses in China through WeChat Location Mini Programs.
Peakwork invests in Chinese technology partner Zhouyou
02/22/2019
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2:46:59 PM
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The two partners are aiming to accelerate the roll-out of the powerful German travel technology and the expansion of the Leisure Travel Network in China.
Eye-tracking Google search results for hotels shows emphasis on ad products
03/22/2017
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6:24:27 PM
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The eye-tracking study confirmed that the addition of the business listing box and metasearch tool of Google appears to keep eyes focused on paid areas of the SERP for a longer period of time.
Who will dominate future aviation distribution, airlines, intermediaries or tech giants?
01/23/2019
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9:40:13 PM
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It remains to be seen if airlines and the rest of the distribution players will become dummy pipelines or if they will be able to stay relevant in the value chain as owners of the content and capable to directly connect with the end users.
Back to basics: online reputation management
02/13/2019
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9:16:09 PM
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Hotels should strengthen their monitoring of online reviews and provide effective feedback as great online reputation is essential for positive brand awareness and increased customer satisfaction.
Amadeus invests in Asia Pacific technologies before they land in travel
01/22/2019
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9:36:05 AM
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Being heavily reliant on technologies to drive its growth, Amadeus sees both external startup incubating and internal pilot research crucial for long-term prosperity; but the company is not alone in this run.
The six principles of personalization for hotel websites
11/14/2018
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7:59:19 AM
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The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
Expedia closing in on $100 billion as it aims to be world’s largest travel platform
12/10/2018
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8:39:00 AM
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Okerstrom called on hotel owners and operators to “learn from what’s happening in the alternative accommodation” space.
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